Found Space

We aimed to take this commercial to vast, dramatic locations, using sweeping visuals to create a powerful connection to health and wellbeing.

Initially, we considered using dream screen technology, but ultimately chose authenticity over convenience. This decision led us to shoot the commercial in the wild, where we faced the full force of nature. We built and powered a sauna on a cliff's edge and deep in a forest, filmed underwater in an ice-cold sea, and even constructed an ice bath on a beach—all while our talent braved the cold in minimal clothing.

Despite monumental logistical challenges, I’m incredibly proud of what our team accomplished.